Make it interesting.
More Teeth Video
The Challenge
Dentistry isn't exactly the first thing people think of when they think “fun.” Mattingly Family Dentistry wanted to change that—and Joe, the dentist at the center of the business, had the personality to make it happen. The challenge wasn't simply getting more people to see a dentist. It was making people want to see this dentist.
The Idea
What if showing off your teeth actually became the point? We took the ridiculous, instantly recognizable “Speak Out” game and turned it into a dental promotion. The result was a simple premise that gave Joe permission to be goofy while naturally putting the focus exactly where it belonged: his patients' smiles.
The Execution
We leaned completely into the absurdity of the game. Instead of making Joe behave like a typical dentist in a typical dental commercial, we let his personality drive the piece. The concept was quick, visual, funny, and built for social media—giving viewers a reason to stop scrolling before ever realizing they were watching a dental ad.
The Result
This video became part of a much bigger shift for Mattingly Family Dentistry. Over the course of two years, we've helped turn Joe from simply “the local dentist” into a recognizable local personality. His videos consistently reach thousands of people in the area, and the brand has become associated with something much more memorable than clean teeth: a dentist who makes you smile—and gives you a reason to show it off.
View The Work
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